A market survey about Variable Data Print (VDP) on fibre-based packaging in North America and Europe
2010 (English)In: ADVANCES IN PRINTING AND MEDIA TECHNOLOGY, VOL XXXVII / [ed] Juhola H, Lovrecek M, Zagreb: ACTA GRAPHICA PUBL , 2010Conference paper (Refereed)
Variable data will play a decisive role in the future of packaging and product promotion. Inkjet printing is the most suitable technology to apply variable data on packaging and to offer customized and even personalized prints for the industry and the end-consumer. To obtain a picture of the industries’ view on variable data print on fibre-based packaging, a market survey was initiated and was addressed to people in the development, marketing and decision-making sectors of the packaging and printing industry, including manufacturers of machinery, producers of packaging and prints and print buyers. The goal was to draw an overview map covering the people’s view on their market, trends in their fields and how they envision the future of VDP on fibre-based packaging.
Place, publisher, year, edition, pages
Zagreb: ACTA GRAPHICA PUBL , 2010.
, ADVANCES IN PRINTING SCIENCE AND TECHNOLOGY
Market survey, Inkjet, Variable data print, Packaging
Paper, Pulp and Fiber Technology
IdentifiersURN: urn:nbn:se:kth:diva-27020OAI: oai:DiVA.org:kth-27020DiVA: diva2:374428
37th International Research Conference of Iarigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industries Montréal, QC, CANADA, SEP, 2010
QC 201012062010-12-032010-12-032010-12-06Bibliographically approved