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TV in the Mobile or TV for the Mobile: Challenges and Changing Value Chains
KTH, School of Information and Communication Technology (ICT), Communication Systems, CoS. (Radio Communication Systems)
London School of Economics and Political Science.
Stockholm School of Economics.
2007 (English)Conference paper (Refereed)
Abstract [en]

This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority of wireless networks around the world. However, this service is not a simple add-on to the voice and data, but comes with totally new dimensions that challenge the present markets. The aim of this paper is to identify and describe these challenges in the technology, market behaviour, and industry strategy domains.

Place, publisher, year, edition, pages
IEEE , 2007. 1-5 p.
National Category
Computer and Information Science
Research subject
URN: urn:nbn:se:kth:diva-30600DOI: 10.1109/PIMRC.2007.4394185ISI: 000253402502195ScopusID: 2-s2.0-44349110158ISBN: 978-1-4244-1144-3OAI: diva2:400926
18th International Symposium on Personal, Indoor and Mobile Radio Communications, 2007. PIMRC 2007
QC 20110303Available from: 2011-02-28 Created: 2011-02-28 Last updated: 2011-03-03Bibliographically approved

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Bria, Aurelian
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Communication Systems, CoS
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ReferencesLink to record
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