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Consumer expectations as drivers of media change
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.ORCID iD: 0000-0002-6771-1750
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.
2007 (English)In: ADVANCES IN PRINTING AND MEDIA TECHNOLOGY, VOL XXXIV / [ed] Enlund, N, Lovrecek, M, Zagreb: ACTA GRAPHICA PUBL , 2007, Vol. 34, 345-354 p.Conference paper, Published paper (Refereed)
Abstract [en]

Media development is not only driven by new technological innovations, but to a great extent by changes in consumer habits, attitudes, and expectations oil what media should offer and ill what ways. This report identifies a key set of trends that define and characterize the consumers' conceptions of media today and their expectations on the media of the future. Among the main drivers of change in this respect are consumer generated content, a prevalent view of media as social amplifiers, content aggregation and search as a Substitute for editorial packaging, the ubiquity and mobility of media, the trend toward context aware media, ail increasing commoditization of media, a reduced willingness to pay for content,the effects of globalization, ail increasing focus oil environmental sustainability, and the intertwined forces of convergence and divergence in different aspects of the media landscape. Media companies should closely follow the changing trends and attitudes ill society when developing strategies for expansion and survival.

Place, publisher, year, edition, pages
Zagreb: ACTA GRAPHICA PUBL , 2007. Vol. 34, 345-354 p.
Keyword [en]
Consumer behaviour, media development, social media, strategy development, trend analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kth:diva-30824ISI: 000267333500040OAI: oai:DiVA.org:kth-30824DiVA: diva2:403054
Conference
34th International Research Conference of Iaigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industies, Grenoble, FRANCE, SEP 09-12, 2007
Note
QC 20110310Available from: 2011-03-10 Created: 2011-03-04 Last updated: 2011-03-10Bibliographically approved

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Teljas, Cecilia

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf