Transaction costs and their influence on institutional arrangements - A comparison between the swedish and the german printing industry
2008 (English)In: ADVANCES IN PRINTING AND MEDIA TECHNOLOGY, VOL XXXV / [ed] Enlund N, Lovrecek M, Zagreb: INT ASSOC RES ORG INFOR, MEDIA & GRAPHIC ARTS IND-IARIGAI , 2008, Vol. 35, 55-66 p.Conference paper (Refereed)
The printing industry is undergoing a lot of structural changes. One way to deal with these changes is by institutional arrangements like hybrid organizations made possible by modern digital communication technologies. The aim of this qualitative case study with four Swedish and four German printing houses is to examine if and how these arrangements are used to lower transaction costs and increase competitive advantages. The results indicate that the companies in this study face the need to integrate for different reasons to increase their competitive advantage. Nevertheless, due to strong competition and to lower their need for investments, the companies in this Study cannot integrate all capacity and resources needed in the production. Due to fear for opportunism, the preferred way is to create cooperation with a few close partners. This suggests that the companies have chosen a hierarchical intuitional arrangement (integration) with a hybrid character (cooperation).
Place, publisher, year, edition, pages
Zagreb: INT ASSOC RES ORG INFOR, MEDIA & GRAPHIC ARTS IND-IARIGAI , 2008. Vol. 35, 55-66 p.
, ADVANCES IN PRINTING SCIENCE AND TECHNOLOGY, 35
Institutional arrangements, printing industry, qualitative case study, transaction costs
Media and Communications Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:kth:diva-30821ISI: 000267333700007ISBN: 978-3-9812704-0-2OAI: oai:DiVA.org:kth-30821DiVA: diva2:403106
35th International Research Conference of Iarigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industries Valencia, SPAIN, SEP 07-10, 2008
QC 201103112011-03-112011-03-042011-03-11Bibliographically approved