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Organized alliances in the printing industry
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.
2008 (English)In: ADVANCES IN PRINTING AND MEDIA TECHNOLOGY, VOL XXXV / [ed] Enlund N, Lovrecek M, Zagreb: INT ASSOC RES ORG INFOR, MEDIA & GRAPHIC ARTS IND-IARIGAI , 2008, Vol. 35, 37-43 p.Conference paper, Published paper (Refereed)
Abstract [en]

Franchising has been important in many industries for a long time and organized alliances are a current phenomenon in the Printing Industry, and may be all alternative way for smaller privately owned printing houses to be a part of a larger network to handle rapid changes in the market. The objective of this qualitative case study of three Swedish Organized Alliances is to investigate how companies perceive the importance of organized alliances in the Printing Industry. This study concludes that there are many different opinions about the use, impact and importance of organized alliances in the Printing Industry. However, the partner companies believe that they acquire value by being part of an organized alliance. The most important advantages are joint purchasing, access to national agreements, large scale advantages and partly access to a franchise brand. The results indicate that different kinds of organized alliances fit different companies because of the focus of the alliance and the difference in support and commitment from the central organization. Both central organizations and many partner companies deem the franchise brand as important for national recognition. Nevertheless, the combination of the franchise brand and the local company brand is a way for printing houses to strengthen both on the local and national market. The major disadvantage of being part of all organized alliance is the high costs compared to the benefits, which has given many respondents a reason to consider leaving the organized alliances.

Place, publisher, year, edition, pages
Zagreb: INT ASSOC RES ORG INFOR, MEDIA & GRAPHIC ARTS IND-IARIGAI , 2008. Vol. 35, 37-43 p.
Keyword [en]
Competitive advantages, organized alliances, printing industry
National Category
Media and Communications Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:kth:diva-30819ISI: 000267333700005ISBN: 978-3-9812704-0-2 (print)OAI: oai:DiVA.org:kth-30819DiVA: diva2:403120
Conference
35th International Research Conference of Iarigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industries Valencia, SPAIN, SEP 07-10, 2008
Note
QC 20110311Available from: 2011-03-11 Created: 2011-03-04 Last updated: 2011-03-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf