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Carbon Strategy: How StoraEnso's end costumers are affected by climate changeand the on-going debate
KTH, School of Industrial Engineering and Management (ITM), Industrial Ecology.
KTH, School of Industrial Engineering and Management (ITM), Industrial Ecology.
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Abstract [en]

The ongoing debate and the raised economical initiatives along with the strengthenregulations forces companies to take grater action. Getting a grip of the regulations and taxes stands easier than getting a grip of how its customers are affected. In the academic field this issue is also up and coming under the title, Carbon Strategy. This field welcomes carbondioxide as a mean of control for companies heavily depending on the environment for their existence.

The purpose of this thesis is to assess how a certain paper producing company’s customers areaffected by climate change. As proposed in the field of carbon strategy a company must firstlook in-house for mapping their emission and affection on the surroundings. Governmental have often spoken about the business opportunities coming with market driven initiatives like emission trading. And sure, there are opportunities but they are to be after dealing with the risks and threats. Other obstacles with carbon as a strategy are that the old economics aren’tenough. Applying discount rates on environmental investments and putting an actual value on the environment are just two of them.

The raise of concern for climate change has given the market a wide range of know-how inthe field. Getting the real business experience on the environment and also learning from other mistakes have been crucial for this study. Many are those who claim a win-win situationbut dealing with environment often equals dealing with more uncertainty. There fore, a majorpart of this study is based on interview and statistics covering a long period.

The thesis shows that paper producing company’s customers are affected by climate change and are changing their behaviour even though it is seen as the third bottom to push after priceand quality. The will to pay an extra premium for environmentally sound products are booming and the ones the most willing to spend those extra bucks are often rich, young females. So maybe our carbon constraint future will be formed by highly influencing individuals like some Asian person comparable Paris Hilton. Because an overall finding is that people with high disposable income regions with low environmental governance are theones willing to spend that extra.

For concluding the study regarding on making climate change and environment corporate strategies ecology means uncertainty. Dealing with environmental issues is and will remain difficult (to deal with). Even the biologists’ states that they don’t know everything about nature so how would the company. So by having an adaptive organisational structure, dealing regionally with the end-customers new behaviour and increasing the focus on riskmanagement, a company can build some eco-advantages from the climate change challenge.

The following chapters have been written by Per Hedberg; 3.4, 3.5, 4.1, 4.5, 4.6, 4.7, 5.1, 5.2& 5.3 and the following by Per Dahlqvist; 3.1, 3.2, 3.3, 4.2, 4.3, 4.4, 5.4 & 5.5. The other parts of the thesis have been written together.

Place, publisher, year, edition, pages
2009. , 90 p.
Trita-IM, ISSN 1402-7615 ; 2009:01
Keyword [en]
Carbon Strategy, climate change, CSR, end customers, PEST analysis
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:kth:diva-33064OAI: diva2:413157
Subject / course
Industrial Ecology
Educational program
Master of Science - Sustainable Technology
Social and Behavioural Science, Law

Available from: 2011-05-02 Created: 2011-04-27 Last updated: 2012-10-29Bibliographically approved

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