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Information Strategies in Websites for Sustainable Consumption: An Exploration of the EcoRunner Tool
KTH, School of Industrial Engineering and Management (ITM), Industrial Ecology.
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Environmental problems are growing, and efficiency and technology improvements have failedto reduce them in aggregate. Sustainable consumption, the alternative to supply-sideimprovements, addresses consumer demand and behavior to reduce environmental impacts. Thisstudy attempts to determine whether the EcoRunner website tool can increase pro-environmentalconsumer behavior. To provide context for this interdisciplinary research question, an extensiveliterature review, focusing on economics and psychology (especially consumer science), wasconducted. The effect of EcoRunner on consumers was empirically evaluated with a survey. Theresults of the survey show no statistically significant changes as a result of using EcoRunner;however, this result may be due to the small sample size (n=6). Since literature review and surveyresults suggest that using the tool increases pro-environmental consumer behavior, rerunning the survey with a larger sample group might yield statistically significant results.

Place, publisher, year, edition, pages
2009. , 83 p.
Trita-IM, ISSN 1402-7615 ; 2009:13
Keyword [en]
Sustainable consumption, EcoRunner, effect on users, literature review, user survey
Keyword [sv]
Hållbar konsumtion, EcoRunner, påverkan på användare, litteraturstudie, undersökning
National Category
Social Sciences Interdisciplinary Environmental Sciences
URN: urn:nbn:se:kth:diva-33098OAI: diva2:413319
Subject / course
Industrial Ecology
Educational program
Master of Science - Sustainable Technology
Social and Behavioural Science, Law

Available from: 2011-05-02 Created: 2011-04-28 Last updated: 2012-10-29Bibliographically approved

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