The Swedish financial services sector’s response to CSR
(English)Article in journal (Other academic) Submitted
This paper aims to explore if and how the financial services sector in Sweden translates the idea of CSR into organizational practice. In a total study of the financial corporation´s websites in Sweden, the paper reveals that 25% of them had adopted CSR. CSR is therefore not widely spread within the industry. Secondly, the paper discloses that translating CSR into practice within eight selected financial corporation’s was a matter of incorporating already legitimate CSR elements into the internal structures, blending CSR with existing culture, products and services and by endowing the idea of CSR an internal history of a longstanding tradition of responsibility. The outcome of the translation processes was that both similar and distinct practices proliferated themselves.
CSR, financial services sector, Sweden, translation
IdentifiersURN: urn:nbn:se:kth:diva-34113OAI: oai:DiVA.org:kth-34113DiVA: diva2:419105
QS 2011 QS 201203262011-05-252011-05-252012-03-26Bibliographically approved