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Analysis of Marketing-, Production- and Financial Opportunities for an Entrepreneurial Product Designer
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

 This study analyses opportunities and obstacles of an independent entrepreneurial product designer and how to use that knowledge to improve its position on the market. A business plan was created to assist the designer to apply for grants and have an overview of the company’s current position. Marketing plans for three of the designer’s products has been done where the emphasis is on market segmentation and the four P’s (product, pricing, placement, promotion). Improvements of production methods and choice of raw material are included in a production plan. The options of cooperating with other ventures and going from handmade to more advanced production methods such as slip casting and injection molding are considered. The financial health of the company is explained in a financial plan with the help of balance sheet, cash-flow statement, income statement and business ratios.

The difference between the motives of an artist and a business person is studied to inform the reader about why designers or artists are generally not as profit focused as business people. The potential of a design compared to a business idea is argued as well as the tradeoff between quality of the product and being economical.

Place, publisher, year, edition, pages
Examensarbete INDEK, 2011:33
Keyword [en]
Entrepreneural product designe
National Category
Production Engineering, Human Work Science and Ergonomics
URN: urn:nbn:se:kth:diva-34160OAI: diva2:419565
Subject / course
Industrial Economics and Management
Educational program
Master of Science - Production Engineering and Management
Available from: 2011-05-27 Created: 2011-05-27 Last updated: 2011-06-16Bibliographically approved

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