Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Application of Price Sensitivity Measurement Method to Assess the Acceptance of Electricity Tariffs
KTH, School of Electrical Engineering (EES), Electric Power Systems.ORCID iD: 0000-0002-8189-2420
Show others and affiliations
2009 (English)In: 2009 AFRICON, VOLS 1 AND 2, NEW YORK: IEEE , 2009, 158-162 p.Conference paper, Published paper (Refereed)
Abstract [en]

Understanding the way customers respond to price changes is vital for any business. The price sensitivity measurement (PSM) analysis is widely used by marketers and researchers to assess customers' price sensitivity. This paper applies the concept of PSM analysis to assess electricity consumers' tariff perceptions, attitude to tariff changes and generally acceptance of tariffs. The method is tested using field survey data obtained from low demand consumers (households and small businesses) in urban and rural areas of Uganda after tariff increase. The results indicate that the new tariff approved by the regulator is within the range of tariffs possibly expected and likely to be accepted by consumers, but higher than the tariffs which consumers consider to be worthy. Also it is realized from the results that in Uganda, tariff expectations of rural consumers are different from the urban counterparts, the former expect lower tariffs with high degree of price sensitivity. Households show a higher degree of price sensitivity than commercial consumers. Conclusively, the information obtained from PSM can be used by utilities to make a preliminary assessment of consumers' expectations and/or acceptance levels of a certain range of tariffs during tariff review.

Place, publisher, year, edition, pages
NEW YORK: IEEE , 2009. 158-162 p.
Keyword [en]
tariff, price sensitivity measurement, stress factor
National Category
Other Electrical Engineering, Electronic Engineering, Information Engineering
Identifiers
URN: urn:nbn:se:kth:diva-36811DOI: 10.1109/AFRCON.2009.5308301ISI: 000275165500029Scopus ID: 2-s2.0-74349087934OAI: oai:DiVA.org:kth-36811DiVA: diva2:431225
Conference
9th IEEE Africon Conference Nairobi, KENYA, SEP 23-25, 2009
Note
QC 20110718Available from: 2011-07-18 Created: 2011-07-15 Last updated: 2011-07-18Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Authority records BETA

Söder, LennartAmelin, Mikael

Search in DiVA

By author/editor
Söder, LennartAmelin, Mikael
By organisation
Electric Power Systems
Other Electrical Engineering, Electronic Engineering, Information Engineering

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 56 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf