The Swedish newspaper industry's changing business strategies for multi-channel publishing 1995-2004
2004 (English)In: EADOPTION AND THE KNOWLEDGE ECONOMY: ISSUES, APPLICATIONS, CASE STUDIES, PTS 1 AND 2, AMSTERDAM: I O S PRESS , 2004, Vol. 1, 499-506 p.Conference paper (Refereed)
The Swedish newspaper industry has gone through five major phases of multi channel business strategy from 1995 - 2004. The strategies have changed from "experimental learning" to "demands for profitability". Today's challenge is to understand the complex relationships between the different channels. Synergies can be achieved both for content delivery and advertising. During the spring of 2004, Swedish media have reported about several developments where the online advertising players gain ground at the expense of advertising in printed media. As a consequence of this development, major media companies in Sweden take considerable action to compete in this newborn online market. Other important challenges to handle over the years to come are; development of premium pay services, online classified advertising partnerships, display advertising packages in several channels and creation of an organization designed to promote change.
Place, publisher, year, edition, pages
AMSTERDAM: I O S PRESS , 2004. Vol. 1, 499-506 p.
, INFORMATION AND COMMUNICATION TECHNOLOGIES AND THE KNOWLEDGE ECONOMY SERIES, ISSN 1574-1230
IdentifiersURN: urn:nbn:se:kth:diva-44001ISI: 000225554600066ISBN: 1-58603-470-7OAI: oai:DiVA.org:kth-44001DiVA: diva2:449105
eChallenges e-2004 Conference. Vienna, AUSTRIA. OCT 27-29, 2004
QC 201110192011-10-192011-10-192011-10-19Bibliographically approved