Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Real Option Valuation of Ericsson's High Precision In-Building Positioning (HIP)
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Ericsson is developing a new technology for accurate indoor positioning, named the HIP-solution. The HIP-solution is a joint product with areas of use in both the public safety market for emergency positioning and as a commercial platform for location based services. The driving force behind the development of Ericsson's HIP solution is E911, a legal requirement imposed in theU.S.where operators are required to position an emergency call within a radius of 50-300 meter, depending on available positioning technology.

Location Based Services (LBS) are the other important market for the HIP-solution where the technology can be used to offer customized services for mobile users based on their location, such as guidance to the nearest banking cash machine, or whereabouts of friends or family.  

This master thesis is conducted at Ericsson, with the purpose of evaluate the HIP-solutions U.S market potential. The theoretical framework used in this paper is the Real Option Pricing Theory, with emphasis on the Expand Option. The theory provides a context for evaluating the HIP-solutions market potential based not only on its physical characteristics, but also of on future expand options and how well Ericsson manages to capture the cloud of externalities the HIP-solution as a joint product.

 

Keywords

Ericsson, HIP-High Precision In-building Positioning, U.S Emergency positioning legislation, Location Based Serviced, App, Real Option, Expand Option.

Place, publisher, year, edition, pages
2011. , 39 p.
Keyword [en]
Ericsson, HIP-high precision in-building positioning, Location Based Services, Emergency Positioning, App.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-45620OAI: oai:DiVA.org:kth-45620DiVA: diva2:452797
Educational program
Degree of Master - Economics of Innovation and Growth
Uppsok
Social and Behavioural Science, Law
Examiners
Available from: 2012-05-03 Created: 2011-10-31 Last updated: 2012-05-03Bibliographically approved

Open Access in DiVA

fulltext(875 kB)179 downloads
File information
File name FULLTEXT01.pdfFile size 875 kBChecksum SHA-512
da4cc0fa34894e4302b9e70681efd97fb70547db8cfa6ef1c296cd527e6620dfff639b2f7a9725f39dadad85c8a138511d56897e8300396839a5a29cb898dfa1
Type fulltextMimetype application/pdf

By organisation
Industrial Economics and Management (Dept.)
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 179 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 247 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf