The uses of social media in the swedish online newspaper aftonbladet - a case study
2011 (English)Conference paper (Refereed)
During the past decades, many analogue media products have been transformed into digital services. The printed newspaper available online is an example of such a transformation. For many years this type of digitalization was merely a matter of the medium, basically not affecting the content. However, the digitalization has matured and resulted in the introduction of new, additional services extending the original product content. For Online newspapers this development has resulted in new features, such as article commenting, journalist blogs, Facebook--‐recommending of articles, and other additional services. Many of these services consist of a social add--‐on, and are connected to popular social media services. Some Media companies have even built their own social media platforms. This pre--‐study aims to give a comprehension of the social media concept and how it can be understood in the context of online newsmedia. A Theoretical examination of this concept and its use is given in the Theory Chapter which also describes some central aspects of Jenkins’media Convergence theory. In A more concrete part, a description is given of the social media use of the online newspaper Aftonbladet , Sweden’s Most visited online newspaper. These Results are compared to the social media use of other major Swedish Online newspapers. Two Interviews were made at Aftonbladet To acquire understanding of how the newspaper works with social media and to hear about its social media philosophy, strategy and experiences. A Process of media convergence could be recognized, and was well distinguished in a quotation, according to which Aftonbladet aims to become a meeting--‐place.
Place, publisher, year, edition, pages
Computer and Information Science
IdentifiersURN: urn:nbn:se:kth:diva-50934OAI: oai:DiVA.org:kth-50934DiVA: diva2:463094
Media in Transition 7 Conference, MiT7 2011. Massachusetts Institute of Technology, Boston, USA. May 13-15 2011
QC 201112082011-12-082011-12-082011-12-09Bibliographically approved