The Social Media Release as a public relations tool: Intentions to use among B2B bloggers
2010 (English)In: Public Relations Review, ISSN 0363-8111, Vol. 36, no 1, 87-89 p.Article in journal (Refereed) Published
The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use. Â© 2009 Elsevier Inc. All rights reserved.
Place, publisher, year, edition, pages
Elsevier, 2010. Vol. 36, no 1, 87-89 p.
Bloggers; Social Media Release; Public relations; Technology Acceptance Model
IdentifiersURN: urn:nbn:se:kth:diva-55925DOI: 10.1016/j.pubrev.2009.09.005ISI: 000274373700018ScopusID: 2-s2.0-74449087372OAI: oai:DiVA.org:kth-55925DiVA: diva2:472208
cited By (since 1996) 2
QC 201201192012-01-192012-01-032012-01-19Bibliographically approved