Designing and evaluating an interactive video website for organizational learning
2009 (English)In: Proceedings of the 17th European Conference on Information Systems, Verona, 2009Conference paper (Refereed)
The interest in audio and video technologies has surged as IT infrastructures and network capacities have improved. Surprisingly, there have been rather few studies on such emerging technologies in organizational settings. In this research-in-progress paper, we explore the impact of the use of an interactive video website, comprising videos promoting a company’s core values, on organizational learning. More specifically, we intend to study how the use of a video website affects the awareness of a company’s core values and whether this will also influence the behaviour of the employees. Two web surveys are being designed for the study. The first survey was conducted prior to introducing the video website. In this paper, we present initial results from the first survey. We are currently in the process of designing a follow-up questionnaire in order to assess cognitive and behavioural effects of introducing the video website. As a complement, we will also conduct interviews and observations of how the video website is used.
Place, publisher, year, edition, pages
Video website, information technology, organizational learning, cognitive development, behavioural development, internal communication
Computer and Information Science
IdentifiersURN: urn:nbn:se:kth:diva-57905OAI: oai:DiVA.org:kth-57905DiVA: diva2:472643
17th European Conference on Information Systems, Verona.
QC 201210132012-01-042012-01-042012-01-13Bibliographically approved