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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
Business Administration, Simon Fraser University.
Surveys.com, San Jose.
Department of Marketing, Bentley College.
Division of Industrial Marketing, Lulea University of Technology,.
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2006 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 35, no 5, 600-610 p.Article in journal (Refereed) Published
Abstract [en]

The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.

Place, publisher, year, edition, pages
Elsevier, 2006. Vol. 35, no 5, 600-610 p.
Keyword [en]
Social networks, Structural holes, Biotech, International marketing
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-59149DOI: 10.1016/j.indmarman.2005.04.009ISI: 000238590100008OAI: oai:DiVA.org:kth-59149DiVA: diva2:475135
Note
Global Marketing of Industrial Products: Contemporary Developments and Future Directions Qc 20120118Available from: 2012-01-18 Created: 2012-01-10 Last updated: 2017-12-08Bibliographically approved

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