Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
2006 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 35, no 5, 600-610 p.Article in journal (Refereed) Published
The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.
Place, publisher, year, edition, pages
Elsevier, 2006. Vol. 35, no 5, 600-610 p.
Social networks, Structural holes, Biotech, International marketing
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-59149DOI: 10.1016/j.indmarman.2005.04.009ISI: 000238590100008OAI: oai:DiVA.org:kth-59149DiVA: diva2:475135
NoteGlobal Marketing of Industrial Products: Contemporary Developments and Future Directions
Qc 201201182012-01-182012-01-102012-01-18Bibliographically approved