Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Do b2b bloggers believe blogs?: PR insights on blogger skepticism
Luleå University of Technology.
Luleå University of Technology.
Simon Fraser University.
University of Malta .
2010 (English)In: Asia Pacific Public Relations Journal, ISSN 1440-4389, E-ISSN 1839-8227, Vol. 10, 123-132 p.Article in journal (Refereed) Published
Abstract [en]

Research and practice have given a lot of attention to blogs which illustrates that it is increasingly becoming an important PR tool. When blogs comment on the activities, products, services and technologies of organisations it becomes an important communications tool. Blogs can be used as credible professional communication but it can also be subject to the same type of skepticism that traditional mass media encounters. This article presents the responses of 333 international active bloggers in the business-to-business (B2B) environment. The responses to blogging ethics as well as their skepticism towards blogging are discussed. We adapted a skepticism scale initially used to measure skepticism towards advertising to reflect skepticism towards blogging. We then relate skepticism towards blogging with the blogger’s view on ethical issues. We also determine if skepticism varies among bloggers from different regions. The article concludes by identifying managerial implications and avenues for future research.

Place, publisher, year, edition, pages
2010. Vol. 10, 123-132 p.
Keyword [en]
Blogs, Public Relations, Business-to-Business, Skepticism
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-60151OAI: oai:DiVA.org:kth-60151DiVA: diva2:477352
Note

QC 20120113

Available from: 2012-01-13 Created: 2012-01-13 Last updated: 2017-12-08Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Salehi-Sangari, Esmail
In the same journal
Asia Pacific Public Relations Journal
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 411 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf