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Psychologically targeted persuasive advertising and product information presentation in eCommerce
Helsinki Inst for Information Technology, Finland.
Helsinki Institute for Information Technology, Finland .
Center for Knowledge and Innovation Research, Helsinki, Finland.
Center for Knowledge and Innovation Research, Helsinki School of Economics, Helsinki, Finland. .
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2004 (English)In: Proceedings of ICEC 2004, 2004Conference paper (Refereed)
Abstract [en]

In this paper, we describe a framework for a personalization system to systematically induce desired emotion and attention related states and promote information processing in viewers of online advertising and e-commerce product information. Psychological Customization entails personalization of the way of presenting information (user interface, visual layouts, modalities, structures) per user to create desired transient psychological effects and states, such as emotion, attention, involvement, presence, persuasion and learning. Conceptual foundations and empiric evidence for the approach are presented

Place, publisher, year, edition, pages
Keyword [en]
Personalization, psychological customization, adaptive systems, emotion, cognition, persuasion, form factors, presence, Emotional Technology for Brand Adversing
National Category
Computer and Information Science
URN: urn:nbn:se:kth:diva-60650DOI: 10.1145/1052220.1052252ISBN: 1-58113-930-6OAI: diva2:477644
3rd international conference for entertainment computing. 1.-3.9. 2004, Eindhoven, The Netherlands
QC 20120116Available from: 2012-01-13 Created: 2012-01-13 Last updated: 2012-01-16Bibliographically approved

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Turpeinen, Marko
Computer and Information Science

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ReferencesLink to record
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