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The Strategic Agenda of Corporate Europe - Sustainability or Not?
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
Luleå Technical University.
Luleå Technical University.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).ORCID iD: 0000-0001-7028-0624
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, 2011, 307-309 p.Conference paper, Published paper (Refereed)
Abstract [en]

Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.

Place, publisher, year, edition, pages
2011. 307-309 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-60858ISBN: 0-939783-36-3 (print)OAI: oai:DiVA.org:kth-60858DiVA: diva2:478033
Conference
Academy of Marketing Science, Florida, USA, 2011
Note
QC 20120131Available from: 2012-01-15 Created: 2012-01-15 Last updated: 2012-01-31Bibliographically approved

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Authority records BETA

Levihn, Fabian

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  • apa
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