The Strategic Agenda of Corporate Europe - Sustainability or Not?
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, 2011, 307-309 p.Conference paper (Refereed)
Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
Place, publisher, year, edition, pages
2011. 307-309 p.
IdentifiersURN: urn:nbn:se:kth:diva-60858ISBN: 0-939783-36-3OAI: oai:DiVA.org:kth-60858DiVA: diva2:478033
Academy of Marketing Science, Florida, USA, 2011
QC 201201312012-01-152012-01-152012-01-31Bibliographically approved