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Interpreting a case of outsourcing shift-gears in the carindustry using different theorys simultaneously
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
2010 (English)Conference paper (Refereed)
Abstract [en]

This paper bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictory conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the car industry is analyzed. The paper addresses the basic need to clarify the fundamental assumptions embedded in theories applied on outsourcing. It also clarifies hands-on how the suggested methodology can be used.

Place, publisher, year, edition, pages
Keyword [en]
Methodology, Outsourcing, Make-or-buy, Network approach, Industrial strategy
National Category
Business Administration
URN: urn:nbn:se:kth:diva-60873OAI: diva2:478059
Marketing Theory and Practice Annual Meeting, South Carolina USA, 2010
QC 20120117Available from: 2012-01-17 Created: 2012-01-15 Last updated: 2012-01-17Bibliographically approved

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AMTPaper(127 kB)312 downloads
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Type fulltextMimetype application/pdf

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Blomgren, Henrik
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Industrial marketingBusiness Development and Entrepreneurship
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ReferencesLink to record
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