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The Brand Association base: A conceptual model for leveraging partner brand equity
KTH, Superseded Departments, Industrial Economics and Management.
2004 (English)In: Journal of Brand Management, ISSN 1350-231X, Vol. 12, no 2, 105-123 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2004. Vol. 12, no 2, 105-123 p.
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Economics and Business
URN: urn:nbn:se:kth:diva-60958DOI: 10.1057/ diva2:478300
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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