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The Brand Association base: A conceptual model for leveraging partner brand equity
KTH, Superseded Departments, Industrial Economics and Management.
2004 (English)In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 12, no 2, 105-123 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2004. Vol. 12, no 2, 105-123 p.
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Economics and Business
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URN: urn:nbn:se:kth:diva-60958DOI: 10.1057/palgrave.bm.2540208OAI: oai:DiVA.org:kth-60958DiVA: diva2:478300
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QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2017-12-08Bibliographically approved

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