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Persons as Leader Brands: From Endorsers to Branded Houses
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2008 (English)In: The Icfai University Journal of Brand Management, ISSN 0972-9097, Vol. 5, no 3, 7-21 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2008. Vol. 5, no 3, 7-21 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-60974OAI: oai:DiVA.org:kth-60974DiVA: diva2:478325
Note
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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