Change search
ReferencesLink to record
Permanent link

Direct link
Persons as Leader Brands: From Endorsers to Branded Houses
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2008 (English)In: The Icfai University Journal of Brand Management, ISSN 0972-9097, Vol. 5, no 3, 7-21 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2008. Vol. 5, no 3, 7-21 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-60974OAI: diva2:478325
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Uggla, Henrik
By organisation
Industrial marketing
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 45 hits
ReferencesLink to record
Permanent link

Direct link