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Moving Beyond The Brand Relationship Spectrum: A Semiotic Postmortem
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2008 (English)In: The IUP Journal Of Brand Management, ISSN 0972-9097, Vol. 5, no 4, 26-37 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2008. Vol. 5, no 4, 26-37 p.
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Economics and Business
URN: urn:nbn:se:kth:diva-61010OAI: diva2:478351
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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Uggla, Henrik
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