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Corporate Brand as Co-Driver: A Framework for more transparent Brand Leveraging
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.ORCID iD: 0000-0002-0357-3264
2009 (English)In: The Icfai University Journal of Brand Management, ISSN 0972-9097, Vol. 6, no 3-4, 104-121 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2009. Vol. 6, no 3-4, 104-121 p.
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Economics and Business
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URN: urn:nbn:se:kth:diva-61016OAI: oai:DiVA.org:kth-61016DiVA: diva2:478361
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QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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Åsberg, Per

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