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Creating Strategic Brand Alliances
KTH, Superseded Departments, Industrial Economics and Management.
2004 (English)Book (Other academic)
Place, publisher, year, edition, pages
Stockholm: PhD Brand Management Group , 2004, 1. , 142 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-61045OAI: diva2:478407
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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Uggla, Henrik
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Industrial Economics and Management
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