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The Corporate Brand Association Base
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2008 (English)In: Brand Architecture:: Concepts & Cases / [ed] R. Harish, Hderabad-India: The Icfai Univrsity Press , 2008, 1, 60-85 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Hderabad-India: The Icfai Univrsity Press , 2008, 1. 60-85 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-61051ISBN: 978-81-314-1595-5 (print)OAI: oai:DiVA.org:kth-61051DiVA: diva2:478422
Note
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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