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The Semiotic Side of Co-Branding: A Ptagmatic Analysis of Jamie Oliver Professional Series by Tefal
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2008 (English)In: Semiotics 2008: Specialization, Semiosis Semiotics / [ed] John Deely, Toronto: Legas , 2008, 535-543 p.Conference paper (Refereed)
Place, publisher, year, edition, pages
Toronto: Legas , 2008. 535-543 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-61052ISBN: 978-1-897493-14-4OAI: diva2:478425
33d annual meeting of the Semiotic Society of America
QC 20120117Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-17Bibliographically approved

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