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Customer centred value creation
Warwick Business School, University of Warwick.ORCID iD: 0000-0003-0904-5822
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2011 (English)In: Issues of Business and Law, ISSN 2029-1094, Vol. 3, 11-19 p.Article in journal (Refereed) Published
Abstract [en]

This study explores approaches to management of value creation in complex systems and provides a basic method of determining to what extent a system is complex. In doing so it reviews approaches to value creation, the change from goods to services and implications for a business model and associated operational models. The study also examines the elements of value at the point of engagement. The concluding discussion highlights the importance of customer-centered rather than output-centered approaches to operational design and the implications which they have for both product and service offerings.

Place, publisher, year, edition, pages
Warsaw: Versita , 2011. Vol. 3, 11-19 p.
Keyword [en]
customer-centered design, experiential operations, product/service offerings, value creation
National Category
Business Administration
URN: urn:nbn:se:kth:diva-61464DOI: 10.2478/v10088-011-0002-8OAI: diva2:479157
QC 20120124Available from: 2012-01-17 Created: 2012-01-17 Last updated: 2012-01-24Bibliographically approved

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Angelis, Jannis
Business Administration

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