Customer centred value creation
2011 (English)In: Issues of Business and Law, ISSN 2029-1094, Vol. 3, 11-19 p.Article in journal (Refereed) Published
This study explores approaches to management of value creation in complex systems and provides a basic method of determining to what extent a system is complex. In doing so it reviews approaches to value creation, the change from goods to services and implications for a business model and associated operational models. The study also examines the elements of value at the point of engagement. The concluding discussion highlights the importance of customer-centered rather than output-centered approaches to operational design and the implications which they have for both product and service offerings.
Place, publisher, year, edition, pages
Warsaw: Versita , 2011. Vol. 3, 11-19 p.
customer-centered design, experiential operations, product/service offerings, value creation
IdentifiersURN: urn:nbn:se:kth:diva-61464DOI: 10.2478/v10088-011-0002-8OAI: oai:DiVA.org:kth-61464DiVA: diva2:479157
QC 201201242012-01-172012-01-172012-01-24Bibliographically approved