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Identifying leading edge marketing capabilities in multinational organizations
KTH, School of Architecture and the Built Environment (ABE), Centres, Centre for Banking and Finance, Cefin.ORCID iD: 0000-0003-1226-2799
London Business School.
2004 (English)In: Knowledge flows, governance and the multinational enterprise: Frontiers in international management research / [ed] Volker Mahnke and Torben Pedersen, Palgrave Macmillan , 2004, 151-176 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Palgrave Macmillan , 2004. 151-176 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-62001ISBN: 1-4039-3311-1OAI: diva2:479785
QC 20120124Available from: 2012-01-18 Created: 2012-01-18 Last updated: 2012-01-24Bibliographically approved

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Arvidsson, Niklas
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