Towards Open Mobile Broadband Market with Energy-Efﬁcient Deployment
2011 (English)In: Proceedings of the 10th Scandinavian Workshop on Wireless Ad-hoc Networks (ADHOC'11): Wireless Architectures for the Internet Things, 2011Conference paper (Other academic)
A growing demand for mobile broadband services will, sooner or later, cause a service provider to face problems in terms of network capacity. The pressurizing situation is more noticeable in a highly competitive environment. It is challenging for a new service provider to maximize the proﬁtability while, at the same time, maintain high quality services. For virtually any network deployment strategy, the service provider will need to look at ways to reduce capital expenses (CAPEX) to decrease the cost per service. A better energy utilization is believed to have the potential to lower the network operation expenses (OPEX) and to balance network coverage versus user trafﬁc. A cost structure and energy-efﬁciency in the mobile broadband network is crucial for success. In this paper, we consider a competition between incumbent and entrant providers, where the entrant chooses a suitable deployment strategy at the market entry. Both providers are proﬁt- maximizers. We propose two competitive deployment strategies (“Cost Leadership” and “Differential Pricing” strategy) with an energy consumption constraint. The system performance is evaluated in terms of network size (market share), transmitted power, antenna height and user preference. The simplistic model used in this paper gives a clear understanding of investment needed for the expected coverage and capacity of the network. A provider who chooses to deploy a radio access technology smartly, focusing primarily on business strategy and cost efﬁciency, would beneﬁt greatly.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:kth:diva-62727OAI: oai:DiVA.org:kth-62727DiVA: diva2:480993
10th Scandinavian Workshop on Wireless Ad-hoc Networks (ADHOC'11), Stockholm, May 10-11, 2011
QC 201204162012-01-202012-01-202014-01-16Bibliographically approved