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Managing Leader and partner brands: The Brand Association Base
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2006 (English)In: Brand Culture / [ed] Jonathan E. Schroeder and Miriam Salzer-Mörling, USA: Routledge, 2006, 1, 77-88 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
USA: Routledge, 2006, 1. 77-88 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-62866ScopusID: 2-s2.0-84905779134ISBN: 0-415-35598-2OAI: diva2:481268

QC 20120124

Available from: 2012-01-20 Created: 2012-01-20 Last updated: 2015-03-18Bibliographically approved

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