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Managing Leader and partner brands: The Brand Association Base
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing.
2006 (English)In: Brand Culture / [ed] Jonathan E. Schroeder and Miriam Salzer-Mörling, USA: Routledge, 2006, 1, 77-88 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
USA: Routledge, 2006, 1. 77-88 p.
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Economics and Business
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URN: urn:nbn:se:kth:diva-62866Scopus ID: 2-s2.0-84905779134ISBN: 0-415-35598-2 (print)OAI: oai:DiVA.org:kth-62866DiVA: diva2:481268
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QC 20120124

Available from: 2012-01-20 Created: 2012-01-20 Last updated: 2015-03-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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