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Building and Sustaining brand equity in the imaginary organization:: rationale, criteria and modelling
Företagsekonomiska institutionen Stockholms Universitet. (Imaginära Organisationer)
2001 (English)In: Managing Imaginary Organizations: A new Perspective on business / [ed] Hedberg Bo, Baumard Philippe & Yakhlef Ali, Oxford: Pergamon Press, 2001, 1, 1-174 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Oxford: Pergamon Press, 2001, 1. 1-174 p.
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Economics and Business
URN: urn:nbn:se:kth:diva-62872ISBN: 008043916OAI: diva2:481277
NR 20140805Available from: 2012-01-20 Created: 2012-01-20Bibliographically approved

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Uggla, Henrik
Economics and Business

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