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Building and Sustaining brand equity in the imaginary organization:: rationale, criteria and modelling
Företagsekonomiska institutionen Stockholms Universitet. (Imaginära Organisationer)
2001 (English)In: Managing Imaginary Organizations: A new Perspective on business / [ed] Hedberg Bo, Baumard Philippe & Yakhlef Ali, Oxford: Pergamon Press, 2001, 1, 1-174 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Oxford: Pergamon Press, 2001, 1. 1-174 p.
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Economics and Business
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URN: urn:nbn:se:kth:diva-62872ISBN: 008043916 OAI: oai:DiVA.org:kth-62872DiVA: diva2:481277
Note
NR 20140805Available from: 2012-01-20 Created: 2012-01-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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