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Building and Sustaining brand equity in the imaginary organization:: rationale, criteria and modelling
Företagsekonomiska institutionen Stockholms Universitet. (Imaginära Organisationer)
2001 (English)In: Managing Imaginary Organizations: A new Perspective on business / [ed] Hedberg Bo, Baumard Philippe & Yakhlef Ali, Oxford: Pergamon Press, 2001, 1, p. 1-174Chapter in book (Refereed)
Place, publisher, year, edition, pages
Oxford: Pergamon Press, 2001, 1. p. 1-174
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Economics and Business
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URN: urn:nbn:se:kth:diva-62872ISBN: 0-08-043916-0 (print)OAI: oai:DiVA.org:kth-62872DiVA, id: diva2:481277
Note

NR 20140805

Available from: 2012-01-20 Created: 2012-01-20 Last updated: 2022-06-24Bibliographically approved

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Uggla, Henrik
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Total: 85 hits
CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
  • html
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