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“IT’s Complicated…”: Influence of Perceived Sacrifice and Trust on e-Service Adoption
Industriell marknadsföring och e-handel, Luleå tekniska universitet.
Industriell marknadsföring och e-handel, Luleå tekniska universitet.
Industriell marknadsföring och e-handel, Luleå tekniska universitet.
Industriell marknadsföring och e-handel, Luleå tekniska universitet.
2011 (English)In: Electronic Government: 10th IFIP WG 8.5 International Conference / [ed] Marijn Janssen, Hans J. Scholl, Maria A. Wimmer, Yao-hua Tan, 2011, 112-121 p.Conference paper, Published paper (Refereed)
Abstract [en]

In order to increase usage of e-government services, there is a need for better understanding of factors driving citizens’ use of such services. This study addresses the following research problem: How do trust, perceived sacrifice, and optimism bias influence citizens’ intentions to use public e-services? A model of e-service adoption is proposed and tested on a random sample of Swedish citizens. The model confirms the influence of trust and optimism bias, and the results also suggest that perceived sacrifice in terms of time and effort can be a strong predictor of behavioral intentions. 

Place, publisher, year, edition, pages
2011. 112-121 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-66745ISBN: 1611-3349 (print)OAI: oai:DiVA.org:kth-66745DiVA: diva2:484562
Conference
IFIP WG 8.5 International Conference, EGOV 2011
Note
QC 20120130Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2012-01-30Bibliographically approved

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