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Requiem for a Brand: Consumer Response to Brand Elimination
Division of Industrial Marketing and e-Commerce, Lulea University of Technology.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, 2011, 482-484 p.Conference paper (Refereed)
Place, publisher, year, edition, pages
2011. 482-484 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-71022ISBN: 0-939783-36-3OAI: diva2:486412
Academy of Marketing Science. Conference. Miami, Coral Gables, FL, USA. 24-05-11 → 27-05-11
QC 20120416Available from: 2012-01-30 Created: 2012-01-30 Last updated: 2012-04-16Bibliographically approved

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Salehi-Sangari, Esmail
Economics and Business

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