Service Quality in the Iranian Cellular Telecommunication Market
2009 (English)In: Academy of Marketing Science Annual Conference Proceedings, 2009, 105-109 p.Conference paper (Refereed)
This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.
Place, publisher, year, edition, pages
2009. 105-109 p.
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-71068OAI: oai:DiVA.org:kth-71068DiVA: diva2:486482
Academy of Marketing Science. Conference. Baltimore, USA. 20-05-09 → 23-05-09
QC 201205072012-01-302012-01-302012-05-07Bibliographically approved