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Service Quality in the Iranian Cellular Telecommunication Market
Industrial marketing, Luleå university of technology.
2009 (English)In: Academy of Marketing Science Annual Conference Proceedings, 2009, 105-109 p.Conference paper (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

Place, publisher, year, edition, pages
2009. 105-109 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-71068OAI: diva2:486482
Academy of Marketing Science. Conference. Baltimore, USA. 20-05-09 → 23-05-09
QC 20120507Available from: 2012-01-30 Created: 2012-01-30 Last updated: 2012-05-07Bibliographically approved

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Salehi-Sangari, Esmail
Economics and Business

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