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Justifying your Price Online: an investigation of some academic associations’ online communication of membership benefits
ndustriell marknadsföring och e-handel, Luleå tekniska universitet.
2007 (English)In: Proceedings of the 2007 World Marketing Congress, Verona, Italy, 2007, 123-12 p.Conference paper (Refereed)
Abstract [en]

This study identifies the benefits that are communicated online by a selection of academic associations. It also investigates the relationship between what is communicated online and the size of the associations' membership fees. The findings show that the level of the membership fee is to some extent influenced by the amount of words that communicate status on an association's website, as opposed to communication about conferences, job market, networking, publications, savings, size, or age.

Place, publisher, year, edition, pages
2007. 123-12 p.
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-72187OAI: diva2:487271
Academy of Marketing Science World Marketing Congress
QC 20120206Available from: 2012-01-31 Created: 2012-01-31 Last updated: 2012-02-06Bibliographically approved

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Salehi-Sangari, Esmail
Economics and Business

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ReferencesLink to record
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