Thise paper presents an empirical study of actual households’ daily habits and of their stated willingness for to adopt pro-environmental practices, relative to differ-ent forms of tenure. Economic incentives, linked to home-ownership, are shown to be significant in determining actions, as is perceived control. Well–-off homeowners have the highest frequency of pro-environmental behaviour, as measured in the study. Still, they cause the heaviest environmental impact, due to their larger dwellings and abundant car use. Households in multifamily housing have fewer incentives for and lower frequencies of pro-environmental habits, but cause less environmental impact due to their generally lower consumption. The results imply that the selection of target groups and the development of environmental policies need to be discussed assessed in relation to different life styles and patterns of consumption.
2004. 426 på CD-ROM- p.