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Modelling Trade and Trust across Cultures
Wageningen University. (Logistics, Decisions and Informatics)
Delft University of Technology. (Man-Machine Interaction Group)
Wageningen University, Wageningen, Netherlands.ORCID iD: 0000-0003-1126-3781
Wageningen University and Research. (Agricultural Economic Institute)
2006 (English)In: TRUST MANAGEMENT, PROCEEDINGS  , Springer Berlin/Heidelberg, 2006, Vol. 3986, no 1, 120-134 p.Conference paper (Refereed)
Abstract [en]

Misunderstandings arise in international trade due to difference in cultural background of trade partners. Trust and the role it plays in trade are influenced by culture. Considering that trade always involves working on the relationship with the trade partner, understanding the behaviour of the other is of the essence. This paper proposes to involve cultural dimensions in the modelling of trust in trade situations. A case study is presented to show a conceptualisation of trust with respect to the cultural dimension of performance orientation versus cooperation orientation.

Place, publisher, year, edition, pages
Springer Berlin/Heidelberg, 2006. Vol. 3986, no 1, 120-134 p.
, Lecture Notes in Computer Science, ISSN 0302-9743 ; 3986
National Category
Other Social Sciences
Research subject
SRA - Transport
URN: urn:nbn:se:kth:diva-80204DOI: 10.1007/11755593_10ISI: 000238108800010OAI: diva2:496092
4th International Conference on Trust Management, Pisa, ITALY, MAY 16-19, 2006
TrenOp, Transport Research Environment with Novel Perspectives
QC 20120224Available from: 2012-02-09 Created: 2012-02-09 Last updated: 2012-02-24Bibliographically approved

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Meijer, Sebastiaan
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