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Analysis of operator options to reduce the impact of the revenue gap caused by flat rate mobile broadband subscriptions
KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.
KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.
KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.
2009 (English)In: Proc. of 8th Conference of Telecommunication, Media and Internet Techno-Economics (CTTE´09), 2009Conference paper, Published paper (Refereed)
Abstract [en]

Mobilebroad band is increasing rapidly both when it comes to traffic and number of subscriptions. The rapid growth of the demand will require substantial capacity expansions. Operators are challenged by the fact that the ARPU  from mobile broad band is very small and it does not compensate the declining revenues from telephony.  In this paper we will analyze the potential of different strategies to reduce the network costs, to use alternative pricing schemes and to increase revenues.

Place, publisher, year, edition, pages
2009.
Keyword [en]
Mobile broadband, data traffic, network cost and capacity, pricing, flat rate, ARPU, value added services
National Category
Telecommunications Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-86363OAI: oai:DiVA.org:kth-86363DiVA: diva2:500657
Conference
8th Conference of Telecommunication, Media and Internet Techno-Economics (CTTE´09). Stockholm, Sweden. 7-9 June 2009
Note
QC 20120426Available from: 2012-02-13 Created: 2012-02-13 Last updated: 2012-04-26Bibliographically approved

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Mölleryd, Bengt G.Markendahl, JanMäkitalo, Östen
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