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ICA, leverantörerna och kunderna – Ett triangeldrama?: Kundrelationer i ljuset av ICAs Personliga erbjudanden
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2011 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
ICA, Suppliers and Customers – A Relationship Drama? : Customer Relations in the Context of ICA’s Personal Offers (English)
Abstract [sv]

Kan ICAs personliga erbjudanden, erbjudanden baserade på individuell inköpshistorik, hjälpa till att överbrygga den indirekta relationen mellan leverantören av varorna till ICA och den slutgiltiga konsumenten? En intervjuundersökning med leverantörer som deltog i ICAs personliga erbjudanden om deras syn på sina kundrelationer och relationen till ICA i ljuset av ICAs personliga erbjudanden.

 

Abstract [en]

Can ICA’s Personal Offers, offers based on individual purchasing history, help bridging the indirect relationship between ICA’s suppliers and the end consumer? Interviews with suppliers that took part in ICA’s Personal Offers on their views on customer relations and the relationship with ICA in the context of ICA’s Personal Offers.

 

Place, publisher, year, edition, pages
2011.
Series
Examensarbete INDEK, 2011:59
Keyword [en]
Consumer goods industry, ICA, Suppliers, ICA’s Personal Offers, CRM
Keyword [sv]
Dagligvaruhandeln, ICA, Leverantörer, ICAs personliga erbjudanden, Mina varor
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-91327OAI: oai:DiVA.org:kth-91327DiVA: diva2:509568
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-03-13 Created: 2012-03-13 Last updated: 2012-03-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf