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KTH, Superseded Departments, Teleinformatics. (CCSlab)
2000 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

When home users surf the Internet (i.e. use the World Wide Web) today, be it by dial-up or by other means, they are virtually anonymous to the sites they visit. Many sites would, according to Iquity Systems’ experience, like to know more about their visitors in order to target the advertisements (e.g. banners) displayed, services offered, etc. It is also likely that site owners are interested in the type of people that visit their site.

Iquity Systems would like to provide a system that is capable of providing Internet site owners with profile data of the visitors, as well as sharing usage accounts with Iquity’s telephony products. The system should also be supportive of a rating model that lets an access provider running the system charge a user differently for the access, depending on whether the user is presented with targeted advertisements or not. This solution shall be able to be integrated with other parts of the company’s IQ platform. One of these parts is a system for accounting, while another is a user profile handling database.

This paper discusses the design of such a system.

Place, publisher, year, edition, pages
2000. , 58 p.
National Category
Communication Systems
URN: urn:nbn:se:kth:diva-93564OAI: diva2:516990
Subject / course
Educational program
Master of Science in Engineering - Electrical Engineering
2000-03-08, Seminar room "Telegrafen", Isafjordsgatan 22, Kista, 16:30 (English)
Available from: 2012-06-14 Created: 2012-04-20 Last updated: 2013-09-09Bibliographically approved

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