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Mobile Computing in Sales Force Automation systems
KTH, Superseded Departments, Teleinformatics. KTH, School of Information and Communication Technology (ICT). (CCSlab)
1998 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Today many corporations are turning to Sales Force Automation (SFA) systems to get that competitive edge in the race for increased revenue and market share. The purpose of these systems is to support the sales and marketing organization in their everyday work. The increased interest for SFA-systems have led to a situation where competition between SFA-system vendors is tougher than ever. It becomes more and more obvious that extensive knowledge about your competitors, customers, and the market in general is vital. My intention with this thesis work is that it should act as source of information regarding some of the aspects of this market, thus serving as a part of the basic data for decisions about future development. The increased use of cellular phones, laptops, and handheld computers made it natural for me to focus on the area of mobility support as a part of the SFA-system. As a result the report covers three different areas: the international wireless market, SFA-systems, and handheld computers. My sources of information have been articles in magazines, research reports, reports from analyst firms, and to a large extent the Internet. My recommendation after six months of intense work is to closely watch this area of mobile platforms in combination with SFA-systems. The area of handheld computing/computers and wireless networks are extremely hot, and you may be left behind before you know it. The return of making the system support handheld computers could be substantial, especially in terms of publicity and marketing value. The possibilities to partner with attractive partners like Hewlett-Packard and Microsoft could be an important spin-off effect if handled properly. Finally I have also made a simple prototype, evaluating Windows CE and the CE Toolkit for Visual C++. The prototype was implemented as a stand-alone application but I have also made suggestions of other ways to provide support for the mobile user.

Place, publisher, year, edition, pages
National Category
Communication Systems
URN: urn:nbn:se:kth:diva-96520OAI: diva2:531070
Subject / course
Educational program
Master of Science in Engineering - Electrical Engineering
1998-03-27, Seminar room "Telegrafen", Isafjordsgatan 22, Kista, 10:00 (Swedish)
Available from: 2012-06-14 Created: 2012-06-05 Last updated: 2013-09-09Bibliographically approved

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Lundström, Jonas
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TeleinformaticsSchool of Information and Communication Technology (ICT)
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