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Användarinvolvering i produktutveckling på små sportföretag
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
2012 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
End-User Involvement in Product Development in Small Size Enterprises within the Outdoor Industry (English)
Abstract [en]

Small!size!enterprises!within!the!outdoor!industry!seldom!use!a!structured!process!or!

method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many!

structured!development!processes!are!designed!for!large!companies!with!very!different!

resources.!When!involving!users!in!product!development!processes,!the!most!common!

user! is! an! elite! athlete.! She! or! he! often! has! different! requirements! than! the! regular!

consumer!and!in!the!customers’!point!of!view;!this!leads!to!nonCmaximized!developed!

products.!!

The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies!

based! on! the! Sister! Kenny! Research! Center! Innovation! Handbook,! a! product!

development!process,!which!itself!is!based!on!a!phaseCgate!model.!The!process!focuses!

on!the!user!category!enthusiastic!amateurs,!since!this!is!what!companies!in!the!industry!

require.!The!process!also! focuses!on!how!and!where! small!outdoor! companies! should!

involve!users!and!give!recommendations!on!how!many!users!that!should!be!involved!in!

a! product! development! process,! different! from! what! the! theory! recommend.! The!

process! also! builds! on! that! ideas! should! come! from! the! users! first,! and! then! being!

further!developed!by!the!company's!product!developers.!The!degree!of!communication!

between!users!and!the!company!is!shown!and!the!report!clarifies!the!user!involvement!

intensity!in!product!development!processes.!!

The!involvement!process!that!has!been!developed!has!also!been!summarized!in!a!guide!

that! can!be!used!by! a! company!on! a!daily!basis.!This! contains! information!on,! among!

other!things,!how!users!are!selected!and!how!to!plan!a!workshop.!!

! !

Abstract [sv]

Produktutveckling!i!små!sportföretag!sker!idag!ofta!utan!vare!sig!strukturerad!process!

eller! metod! för! att! involvera! användare.! En! anledning! till! detta! är! att! många!

strukturerade! utvecklingsprocesser! är! anpassade! för! större! företag! med! helt! andra!

resurser.!Vid!involvering!av!användare!i!produktutvecklingsprocesser!är!den!vanligaste!

användaren!elitidrottare.!Han!eller!hon!har!dock!i!många!fall!en!helt!annan!kravbild!än!

den! vanliga! konsumenten! vilket! leder! till! att! icke! maximerade,! sett! ur! ett!

kundvärdesperspektiv,!produkter!utvecklas.!

Resultatet!av!detta!examensarbete!är!en!användarinvolveringsprocess!anpassad!för!små!

sportföretag! baserad! på!

Sister. Kenny. Research. Center. Innovation. Handbook,! en!

produktutvecklingsprocess! som! i! sig! är! baserad! på! en! phaseCgatemodell.!

Involveringsprocessen! fokuserar! på! användarkategorin! entusiastiska! amatörer,! främst!

då!detta!är!något!som!efterfrågas!av!företagen!i!branschen.!Denna!process!fokuserar!på!

hur!små!sportföretag!skall!involvera!användare!och!frångår!teorins!rekommendationer!

på! hur! många! användare! som! skall! involveras! i! en! produktutvecklingsprocess.!!

Processen!bygger!även!på!att!idéerna!skall!komma!från!användare!först,!för!att!därefter!

vidareutvecklas! av! företagets! produktutvecklare.! Graden! av! kommunikation! mellan!

användare! och! företag! lyfts! fram! och! användarinvolveringens! intensitet! i! en!

produktutvecklingsprocess!klarläggs.!!

Den! involveringsprocess! som! har! tagits! fram! har! även! sammanfattats! i! en! kortfattad!

guide! som! skall! kunna! användas! av! ett! företag! på! en! daglig! basis.! Denna! innehåller!

handfasta!tips!om!bland!annat!hur!användare!väljs!och!hur!en!workshop!utformas.

Place, publisher, year, edition, pages
2012.
Series
MMK 2012:22 MCE 272
Keyword [en]
User. involvement, . product. development, . user. involvement. processes, . outdoor.
Keyword [sv]
Användarinvolvering, . produktutveckling, . användarinvolveringsprocess, .
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-99292OAI: oai:DiVA.org:kth-99292DiVA: diva2:541821
External cooperation
Skigo,Andreas Karlsson
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-07-24 Created: 2012-07-24 Last updated: 2012-07-24Bibliographically approved

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