Competing or Aligning? Assessment for Telecom Operator's strategy to address OTT TV/Video services
2012 (English)Conference paper (Refereed)
Up until recently, it was rarely direct competition between telecom operators, cable and satellite Pay-TV providers in digital TV/Video, as their business area were different and value chain was well established. However, technology advance has altered digital TV/Video landscape, made these Communication Service Providers (CSPs) cross other’s area and opened door for new actor (OTT player) to enter the market. This triggers second change in the landscape, as it potentially bypasses CSP’s role in digital media value chain.
There are generic potential options for telecom operator to address OTT service‘s treat, where the trend shows gradual shifts toward allowing or promoting. This study assesses telecom operator’s reaction strategies to react to this digital TV/Video convergence trend. Our analysis reveals two typical relation patterns in the value network, used by telecom operators based on strategy options above, which are ”point-to-point” and ”point-to-multipoint” relation model. We explore the underlining motivations that based these strategies, as well as analysis of the eco-systems: actors identification, business roles and distributed responsibilities among them, where we use ARA (Actors, Resource, Activities) point of view to model these value networks.
Place, publisher, year, edition, pages
International Telecommunications Society , 2012.
digital TV/Video, multimedia services, mobile broadband, business model
Engineering and Technology
Research subject SRA - ICT
IdentifiersURN: urn:nbn:se:kth:diva-105397OAI: oai:DiVA.org:kth-105397DiVA: diva2:570809
International Telecommunications Society 19th Biennial Conference, Bangkok 18-21 November 2012
ProjectsThe Mobile Broadband Project Phase 3: “More for less” (MBB++)
FunderICT - The Next GenerationWireless@kth
QC 201211292012-11-292012-11-202014-01-16Bibliographically approved