Local Television Content Production: Process Structures and Climate Impacts – a Case Study
2012 (English)In: Journal of Print and Media Technology Research, Vol. 1, no 4, 215-232 p.Article in journal (Refereed) Published
The business environment in which media companies exist today is rapidly changing. If they have not done so already, media companies need to position themselves to this ongoing change and find their place in the new media landscape. However, this could also mean a good opportunity to optimize work processes on different levels. In order to meet these opportunities, as well as being proactive when it comes to environmental performance, we first need to understand the current structure of media companies, for example when it comes to work processes.
The aim of this study is to identify and analyze the process structure and the potential climate impact of the content production of the local television station TV4 Gävle/Dalarna in Sweden. The study objectives are:
- to identify the major editorial and marketing processes and to visualize the two workflows in order to discover how the processes could be optimized and how this in turn may affect the environmental impact.
- to assess the carbon footprint of the content production of the local television station and to identify the major reasons for this climate change impact.
Two main methods were used – semi-structured interviews and carbon footprint assessment.
The editorial part of the workflow is centered on broadcasting news at certain times. A total of nine process steps were identified in the editorial workflow. The largest amount of person hours can be found in the process steps of content production and content editing. Work is done in order to meet the deadlines which come every time there is a broadcast. This fact puts special demands on the personnel, such as an ability to manage stress and short deadlines, and an ability to handle the technical equipment in one-person teams. There is a total of seven process steps on the marketing side, two of which are located outside of the local television station.
A large part of the carbon footprint from the TV4 Gävle/Dalarna content production is caused by business trips by car. The editorial department makes most of the business trips, but the marketing department is also responsible for some of the trips. The total carbon footprint from the television production is estimated to 52 tons of CO2 eq/year, including the employees’ trips to andfrom the workplace. The trips to and from work is the second largest contributor to the carbon footprint. When considering the impact per viewer, the result is 0.35 kg of CO2 eq/viewer and year.
Judging from today’s situation, the efficiency on the editorial side is very good. However, it might still be fruitful to consider the travelling practices in order to improve the overall environmental performance.
Place, publisher, year, edition, pages
2012. Vol. 1, no 4, 215-232 p.
Carbon footprint, environmental impact, LCA, media, television, workflow structure
Other Environmental Engineering
IdentifiersURN: urn:nbn:se:kth:diva-105855OAI: oai:DiVA.org:kth-105855DiVA: diva2:572539
QC 201211282012-11-282012-11-282016-06-13Bibliographically approved