The Reverse Side of Servitization: An Orthopaedic Case Study
2012 (English)In: Case Studies in Service Innovation: CSSI’12, 2012, 9-13 p.Conference paper (Refereed)
This study explores how, by undertaking customer-oriented service analysis, an orthopaedic equipment and medical devices company transitions from service provision to a more product focused approach. Particular attention is drawn to the role of business models and process analysis in company value transition through product-related services and equipment. The analysis of business models indicates the need for a modified framework concentrating on the separation of product and service offerings, in this instance by creating independent single use instruments instead of reusable equipment provision. A number of operating theatres were involved in process analysis and, as a result, the need for a new business model is justified.
Place, publisher, year, edition, pages
2012. 9-13 p.
medical devices, reverse servitisation, value co - creation
Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:kth:diva-107448OAI: oai:DiVA.org:kth-107448DiVA: diva2:575949
CAiSE´2012 - 24th International Conference on Advanced Information Systems Engineering, "Case Studies in Service Innovation Workshop" (CSSI’12); Gdansk, Poland 25-29 June 2012
QC 201309172012-12-112012-12-112013-09-17Bibliographically approved