Understanding the myths about creativity: Internal work & external image
2012 (English)In: 19th International Product Development Management Conference: Transformative research in product and service innovation, Manchester, U.K., 2012Conference paper (Refereed)
There are many established perceptions, assumptions and myths surrounding creativity. On the contrary to common perceptions creativity and innovation does not appear out of chaos and geniality, but is the result of preparations, hard work and thoroughness. The aim of this paper is to explain how organizational creativity is achieved during the doing of industrial design, as well as how the practice differs from the image of the design work that is conveyed to customers and the general public. The service designers in the studied case do not claim to see themselves as creative, but rather that creative solutions may sometimes be the result of their group collaborations. As this paper displays, the organization simultaneously utilize the creative mythmaking as part of their institutional image and value proposition to clients. A managerial implication argued for in the paper is to realize the uncertainty in prevailing perceptions, and possibly embrace a complementary perspective in which the view on creativity in design consultancy firms is closer to practice, than the external images that are conveyed for branding purposes.
Place, publisher, year, edition, pages
Manchester, U.K., 2012.
Creativity, Organizational creativity, Industrial design, Service design, Practice, Perception, Myths
Social Sciences Interdisciplinary Business Administration Other Engineering and Technologies not elsewhere specified
IdentifiersURN: urn:nbn:se:kth:diva-111872OAI: oai:DiVA.org:kth-111872DiVA: diva2:587480
International Product Development Management Conference
ProjectsKreativ på beställningKonkurrenskraftigt tjänstearbete (KUTA)Competitive service work (KUTA)
QC 201305232013-01-142013-01-142013-05-23Bibliographically approved