The Pricing of Digital Content – What Are the Users Willing to Pay for?
2007 (English)In: Expanding the Knowledge Economy: Issues, Applications, Case Studies / [ed] Cunningham, P., Cunningham, M., Amsterdam: IOS Press, 2007, 1549-1556 p.Conference paper (Refereed)
During the past century, the availability to the public of cultural expressions of all kinds passed from scarcity to abundance. With the development and widespread diffusion of technologies to handle digital formats this trend is accelerating. The time available for consumption has not changed though; there are still only 24 hours in a day. Basic economic principles state that if supply exceeds demand, then competition among suppliers will create a downward pressure on prices to marginal cost. This indicates that digital content on the Internet should be available at a price equal or close to zero. There are however two situations where users are expected to be prepared to pay: 1) For digital content of comparatively high quality and where search costs are low, and 2) digital content with a large share in a market characterised by positive networks externalities.
Place, publisher, year, edition, pages
Amsterdam: IOS Press, 2007. 1549-1556 p.
IdentifiersURN: urn:nbn:se:kth:diva-121168ISBN: 978-1-58603-801-4OAI: oai:DiVA.org:kth-121168DiVA: diva2:617052
FunderEU, European Research Council
QC 201304292013-04-212013-04-212013-04-29Bibliographically approved