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Mobile Devices: Dominant Design as a Goal
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Economics and Management (Div.).
2013 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Since the beginning of the smartphones in the 80s, the mobile device market has grown and evolved towards devices connected everywhere, with hardware more and more close to computers and laptops than a classic mobile telephone. Nowadays, this market seems to be crowded and some companies seem not to know exactly which step is next. In this manner, a concept appears in the market as a solution or a difficulty to overcome: the dominant design. The thesis aims to establish an analysis and definition of what a dominant design is and how we should understand this concept: which are the costumers’ demands and needs? How can we relate this information with the dominant design? What is the strategy of the firm before designing a device? Do they use a concept similar to a dominant design?. The research base its analysis in a theoretical framework based in innovation and marketing literature, to then compare the model studied with data collected from surveys made to customers, interviews made to workers of the mobile device market, and different new projects on the market. The research finishes with a discussion about the theoretical and the empirical frameworks, and concludes replying the research questions, and defining a dominant design and its current situation in the market.

Place, publisher, year, edition, pages
2013. , 42 p.
Examensarbete INDEK, 2013:96
Keyword [en]
Dominant Design, Utterback’s Model, Smartphones, Market Share, Innovation, Mobile Devices, Product Performance, Innovative Process
National Category
URN: urn:nbn:se:kth:diva-123966OAI: diva2:631432
Subject / course
Mobile Communications Systems
Educational program
Bachelor of Science - Information and Communication Technology
2013-06-12, Stockholm, 17:02 (English)
Available from: 2013-06-24 Created: 2013-06-20 Last updated: 2013-06-24Bibliographically approved

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