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The importance of communicating vision, goal and strategy in a consultancy firm: A case study
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Organization and management.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Management.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study explores the case of company, Kompany, and the event, where one of Kompany’s commissions with one of their clients ended, due to problems arising in the areas of accounting practices-, organisational communication, organisational culture and the power distribution within the company. Hence, the study aims to create an understanding of why the commission ended and if the factors associated to this event are also inherent in the organisation as a whole.


This study investigates the use of accounting practice as a language to describe communication problems that can arise due to cross-professional barriers between engineers and economists. Furthermore, communication is evaluated through the lens of organisational culture and power distribution as to see how these affect each other, and if there is any distinction between them.


This study concludes that an organisation’s culture and its vision, goal and strategy greatly depends on each other. Having no communicated vision, goal or strategy affects the organisational culture in a negative way, and vice versa, ultimately affecting the way a company conducts its business’ and the overall success of the company. In the case of Kompany, this is their current situation, no formal vision, goal or strategy is formulated, hence not communicated within the organisation. As such, this might be the factor that, in the event, led to the situation where Kompany’s commission with one of their biggest clients, ended. These findings can also be used to gain an insight into similar problems, experiences by other companies in the IT-consultancy sector. 

Place, publisher, year, edition, pages
2013. , 81 p.
Examensarbete INDEK
Keyword [en]
Cross-professional, Power distribution, Organisational communication, Accounting-practices, Organisational culture, Vision, goal and strategy, Organisational structure
National Category
Communication Studies
URN: urn:nbn:se:kth:diva-125820OAI: diva2:640772
Subject / course
Industrial Economics and Management
Educational program
Master of Science in Engineering - Industrial Engineering and Management
2013-06-13, KTH, Stockholm, 13:22 (Swedish)
Available from: 2013-12-16 Created: 2013-08-14 Last updated: 2013-12-16Bibliographically approved

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